I see you! Having worked with hundreds of small service-based businesses, I know the majority of you are winging it. You might not think so, but do you have a clear direction, a proper plan, and actionable goals? If the answer is no, that’s causing you problems.

As the year winds down, there’s no shortage of posts telling you to review your goals, celebrate your wins, and set new intentions. But let’s be honest—most small business owners are already knee-deep in to-do lists, exhausted from the year’s challenges, or just trying to tie everything up neatly before a much-needed break

We’ve all heard the phrase, “The customer is always right.” But let’s be honest—when it comes to managing your business, that approach can leave you overwhelmed, stressed, and delivering subpar work.

As a service-based business owner, your time is precious. Juggling client work, operations, and growth can feel like a full-time job in itself. What if I told you that you could save up to 5 hours a week by leveraging some of the tools I use in my own business?

Most small business owners know they should plan. But when was the last time you sat down and intentionally mapped out your next 90 days? Let’s be honest—many are just winging it, hoping that if they keep pushing, results will follow.

But here’s the truth: without a plan, you're running blind.

Let’s be honest—selling can feel like one of the hardest parts of running a business. You know your service inside out, you’re great at what you do, but when it comes to turning those skills into sales? That’s where a lot of business owners get stuck.

After taking a step back over the summer to focus on my family and what truly matters, I’m returning with fresh energy and some exciting changes to share.

How to Respond When Someone Asks for a Discount on Your Services
A common client question I get is, "How should I respond if someone asks for a discount on my services?"
Short Answer: "Let me see if I have something else to meet your budget."
The Long Answer: I am not a fan of discounting.

A common question I get asked is, "How do I stand out in a crowded market when it seems like everyone else is better than me?"

Short Answer: Who says everyone else is better than you? That's not true. You are unique, and that's exactly what will help you stand out. Be more you, and you will attract the right clients.

This was me, 9 years ago, before I burnt out spectacularly.

I was not looking great right?

A single Mum to a 2 and 3-year-old, going through a divorce, commuting an hour to and from work with a big team of over 20 to manage and support.

As a single mum and business owner, I know all too well the challenges of juggling a million tasks while trying to maintain my sanity. It's easy to feel overwhelmed and stressed when you've got a never-ending to-do list and countless responsibilities vying for your attention.

In the world of entrepreneurship, achieving a standout month is a milestone that many strive for but few openly discuss the mechanics of.

As small business owners, we're naturally curious creatures, aren't we? I've received countless questions recently about what steps I took to make this my most successful month to date. Well, it's no big secret, I’ll share what worked for me and how you can tailor these strategies for your own business.

Let's talk about the thing that keeps many small business owners up at night: sales. You've poured your heart and soul into your product or service, but somehow, the customers aren't exactly lining up at your door.

Alright, let's be honest, running a small business is a bit of a rollercoaster. You're the CEO, the cleaner, the marketing whizz, and everything in between. You work like crazy, but growth can feel like a distant dream.

As a Business Strategist and single Mum juggling running a business, I am known for being focused, structured and organised. And I am.

What to do when it’s time to grow.

Congratulations! Things are going well! Your clients are happy, you're earning a good living and you’re generating regular interest in your services. This is an incredible place to find your business and I couldn’t be more pleased for you.

I’ve got non-negotiables within my business and I’ve got ways of working that I stick to pretty rigidly because I just know that I have to. I’ve learnt that I have to protect myself, so offering these full day strategy days allows me to have control over my calendar, have the income that I need and I’m continuing to grow.

If you are in the first year of starting your business, here are some suggestions to help you keep going…

Be Patient - building a business takes time

Running a business is a journey and growth is created through the lessons. Here’s my top 12 from 2023…